Ideas and sayings pop in my head constantly. Some make sense. Some I write down, some I toss, some I think about.
This saying came to my mind earlier this year. And since I’m now screen printing, I was like - cool, this will make a great campaign. So I started with a t-shirt! I even hand sewed in the ME & Blue label... oooh.
As a Generation Xer, technology has changed my life. I can talk about my old school rotary phone and trying do graphic design in the 80’s without a computer. But I can also talk about how I’ve worked to keep up with technology. Technology and hashtags aren’t going away, but how we live with them can be managed by us. I chat with Millennials to GenXers to Boomers and they all seem to chuckle at this trademarked saying.
I screen print these myself in a group studio in East London. It's a fun environment for me as I learn something new every time I go there. The process of screen printing is manual, but I use lots of technology to get to prepare the image before I get to work.